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For KEBA, one of the leading manufacturers of intelligent charging solutions, FBB developed a holistic film concept consisting of a brand film and explanatory videos.
The goal was to convey both the brand's innovative strength and the user-friendliness of KEBA wallboxes clearly and convincingly.
The films are aimed equally at end customers, installers, and charging infrastructure operators.
Making electromobility easy to understand
The KEBA project combines a brand film and explanatory videos into a consistent visual communication strategy. The goal was to present electromobility not just as a technical product, but as a well-thought-out, comprehensive system—from the brand message down to everyday practical use.
Clarity through visual precision
Using high-quality 3D animation and a minimalist design, complex technical processes such as installation, commissioning, and RFID card registration were made easy to understand. The clear visual language allows users to grasp functions quickly and implement them with confidence.
Strengthening the brand through practical expertise
The brand film conveys KEBA’s core values—quality, safety, and innovation—while the explanatory videos build trust through concrete usage scenarios. This not only positions the brand emotionally but also establishes it as a competent provider of solutions.
Versatile application
The films are modular in design, making them suitable for websites, sales, support, training, and trade fairs. This creates lasting value that extends well beyond individual campaigns.
Conclusion
The combination of a brand film and instructional product videos demonstrates how visual storytelling effectively bridges brand building and user orientation. KEBA is positioned as both a technological leader and an accessible partner in the world of electromobility.
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