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For KEBA, one of the leading manufacturers of intelligent charging solutions, FBB developed a comprehensive film concept combining a brand film with detailed explainer videos.
The goal was to communicate both KEBA’s innovative brand values and the usability of its wallbox solutions.
The films address end users, installers, and charging infrastructure operators alike.
Communicating e-mobility as a holistic experience
The KEBA project combines a brand film with explainer videos into a coherent visual communication strategy. The goal was to present e-mobility not just as a technical product, but as an integrated system – from brand values to real-world application.
Clarity through visual precision
High-quality 3D animations and a reduced visual language were used to explain complex processes such as installation, commissioning, and RFID card registration. This clear visual approach allows users to quickly understand functions and apply them with confidence.
Strengthening the brand through usability
While the brand film conveys KEBA’s values of quality, safety, and innovation, the explainer videos build trust by focusing on concrete use cases. This positions KEBA not only as a strong brand, but as a reliable solution provider.
Flexible and scalable use
The films were designed for versatile application across website, sales, support, training, and trade fairs. This ensures long-term value beyond individual campaigns.
Conclusion
By combining brand storytelling with practical explainer content, the project demonstrates how visual communication can unite brand positioning and user guidance. KEBA is presented as a technologically advanced yet accessible partner in e-mobility.
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