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Based on comprehensive user research with cultural experts, FBB Industry developed an Image Film with an individual look, storytelling and sound identity for CNR China and BMW Designworks.
Our film production company in Munich, in collaboration with CNR China and BMW Designworks, developed an extraordinary promotional film created in the dynamic world of 3D animation. This animated presentation brings to life futuristic design concepts for the mobile infrastructure of Expo 2020 in Dubai, inspired by the city’s unique culture, breathtaking architecture, and its vibrant energy as a hub of innovation.
A Film That Bridges Cultures
Drawing inspiration from Dubai’s iconic skyline and rich cultural diversity, we crafted a visual narrative that not only showcases the technological innovations of the mobile infrastructure but also pays tribute to the city’s cultural identity. Our collaboration with BMW Designworks and CNR China allowed us to transform visionary design concepts into stunning animations, bridging the gap between tradition and the future.
We paid special attention to reflecting Dubai’s role as a global crossroads. Through intricate animations and a captivating portrayal of futuristic designs, we effectively highlighted the vision of Expo 2020 – a platform for innovation and international collaboration.
3D Animation as a Gateway to the Future
Using state-of-the-art 3D animation technology, we didn’t just illustrate futuristic concepts but made them so realistic and tangible that viewers could immerse themselves in the world of tomorrow. These animations brought the design ideas from BMW Designworks and CNR China to life, conveying the energy and progress that Dubai embodies.
The innovative concepts for mobile infrastructure – from autonomous transportation solutions to sustainable traffic systems – were presented in a way that emphasized the vision of Expo 2020. The seamless blend of technical precision and artistic design reflected the essence of Dubai: a city that flawlessly merges tradition with modernity.
A Film That Resonated With the Target Audience
A key highlight of this project was the overwhelmingly positive response, particularly from the sheikhs and high-ranking decision-makers involved in Expo 2020. This distinguished audience, known for its discerning taste, was captivated by the technical sophistication and artistic representation of the film.
The animated designs not only communicated the practical benefits of the mobile infrastructure but also highlighted the aesthetic quality and cultural sensitivity that are vital to the region. The integration of cutting-edge technology with Dubai’s cultural heritage created a presentation that inspired admiration and left a lasting impression.
A Visionary Presentation That Left Its Mark
Our promotional film for Expo 2020 Dubai is more than just a showcase of futuristic concepts. It is a tribute to innovation, cultural diversity, and the vision of a city that stands as a global symbol of progress and collaboration. The partnership with CNR China and BMW Designworks demonstrated the importance of blending technical excellence with cultural awareness to craft a story that resonates worldwide.
The enthusiastic feedback – especially from the sheikhs and decision-makers – validated our approach and proved that creative visions paired with technical mastery have the power to transcend boundaries and inspire audiences globally.
Fish Blowing Bubbles – Your partner for innovative and culturally inspired film productions.
We oversee everything from the creative concept and the development of a storyboard to art direction and the completion of the high-quality production.
Your professionally designed industrial film defines the visual image of your company. In product films and visualizations, we impressively show the added value of your products.
Let us show you how your products and your brand can be presented on film. From the initial idea to the final implementation, we work with you to develop a film that conveys your message precisely and effectively - and presents your company perfectly.
