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Audi was looking for a fresh and contemporary digital presentation of its showroom and product range.
As an innovative partner in the project team, Fish Blowing Bubbles (FBB) Filmproduktion from Munich played a key role in the development and implementation of the Audi City Showrooms. Our primary responsibility was designing a communication and interaction concept that redefined the future of automotive experiences. Additionally, we produced the film and audiovisual content that turned the showroom prototype into a truly unique experience.
The 270° Powerwall – A Window Into the Virtual World
A standout feature of the Audi City Showroom prototype is the impressive 270° Powerwall, realized in collaboration with the project team. This installation opens up a virtual space where visitors can experience Audi’s entire product range in a groundbreaking way. The Powerwall fills the room with high-resolution, dynamic visualizations that immerse the viewer fully in Audi’s world.
Visitors can explore vehicles in their real-life size, examine details such as interior design and color options, and even interact with various features. This immersive experience transforms the concept of a showroom into a digital showcase of the future, making every visit an unforgettable journey.
A Multisensory Experience Through Color, Sound, and Spatial Design
To create a fully integrated experience, we incorporated multisensory elements into the concept. This includes the strategic use of color and sound coding, which both structure the space and aesthetically highlight the presented vehicles. The acoustic design enhances each vehicle model with specific soundscapes that underline its unique character and intensify the visitor’s perception.
The visual spatial design also plays a crucial role. With clean lines, purposefully placed lighting patterns, and sensuous interior elements, we created an environment that not only captures attention but also intuitively guides visitors through the space. This approach ensures that the vehicles are not only visually but also emotionally engaging.
Audiovisual Content as the Core of the Showroom
The audiovisual content produced by Fish Blowing Bubbles forms the centerpiece of the showroom. Leveraging our expertise in film production and animation, we translated Audi’s values and vision into compelling, visually striking narratives. These contents are designed not just to convey information but also to evoke emotions and build a profound understanding of the brand.
A Glimpse Into the Future of Customer Interaction
The Audi City Showroom prototype is more than just a space – it’s a glimpse into the future of brand presentation and customer interaction. By combining innovative technology, multisensory design, and captivating content, it offers a platform that has the potential to transform how customers engage with automotive brands.
Fish Blowing Bubbles – Your Partner for Visionary Projects
Our collaboration with Audi on this groundbreaking project highlights our ability to transform creative visions into technically sophisticated and emotionally captivating experiences. With our expertise in communication, film production, and interactive concepts, we are always ready to bring projects to life that not only impress but also set new standards.
Let’s create stories together that are not just told but truly experienced.
We oversee everything from the creative concept and the development of a storyboard to art direction and the completion of the high-quality production.
Your professionally designed industrial film defines the visual image of your company. In product films and visualizations, we impressively show the added value of your products.
Let us show you how your products and your brand can be presented on film. From the initial idea to the final implementation, we work with you to develop a film that conveys your message precisely and effectively - and presents your company perfectly.
